Criss Crawlers Contest Official Rules

Video Criteria

Capture the creative way you eat Criss Crawlers – whether that is enjoying it in one bite, pulling it apart, tossing it into their mouths, etc.  Each video should be between 15 seconds to 3 minutes long and must comply with the following:

Each entrant may post up to two (2) videos.  Only the first video will be considered for purposes of the Giveaway portion of this promotion. 

Each video will be judged independently for purposes of the Contest.  However, only the best video submitted by an Entrant may win a prize even if an Entrant’s second video ranks in the top three.

Giveaway Terms and Conditions:

Beginning at Friday, March 22, 2024 and ending at 11:59 P.M. Central Time on Sunday, June 30, 2024, the first 25 participants to upload a video and meet the eligibility requirements set forth below will receive one 17.6oz bag of Criss Crawlers (ARV: $7/bag).  To be eligible to receive the giveaway prize, you must:

  • Be 16 years old or older at the time of submitting a video.
  • Be a resident of the United States
  • Be following us on our TikTok account @herbertsbest
  • Post your video(s) on TikTok from a public TikTok account 
  • Use the hashtags #AlwaysOriginal #CrissCrawlersContest and tag @herbertsbest 

If you are one of the first 25 eligible participants, Sponsor will notify you through either a direct message on TikTok or a comment on your selected video.

Winners will be notified on National Gummi Worm Day – July 15 

Official Contest Rules

Herbert’s Best Criss Crawlers TikTok Video Contest

This Contest (the “Contest”) is sponsored by Mederer of North America, Inc. (“Sponsor”).  NO PURCHASE IS NECESSARY TO WIN.

1.         ELIGIBILITY: Open only to legal residents of the fifty (50) United States and the District of Columbia, who are 16 years of age or older at time of entry.  Eligible Entrants who are under the legal age of majority in their state of primary residence (a “Minor”) must get their parent or legal guardian’s permission to participate in the Contest.  A Minor Entrant will be required to provide parental consent in a form satisfactory to the Sponsor before he or she can be declared a winner and any prize can be awarded under the terms of these Official Rules.   Employees of Sponsor, and its parent, affiliates, subsidiaries, and advertising and promotion agencies involved in this Contest, and their immediate family members (parent, child, spouse, sibling and their respective spouses, regardless of where they reside) and/or those living in the same household of each, whether or not related, are not eligible to participate in or win the Contest. Void where prohibited by law.

2.         Entry Period:  The Contest begins on Friday, March 22, 2024 and ending at 11:59 P.M. Central Time on Sunday, May 31, 2024 (the “Entry Period”).

3.         HOW TO ENTER: Entry does not require a payment or a purchase of any kind. To enter the Contest, an Entrant must have a TikTok account. If you do not have a TikTok account you may create one for free by visiting By submitting your information and creating an account, you agree to the terms of use and privacy policy of TikTok. If you do not agree to such terms of use and privacy policy, you cannot create an account or participate in this Contest. Sponsor may not receive Entries from TikTok users with “private” updates (i.e., Entrant has set his or her account so that only people the Entrant has approved can view his or her updates.) If Entrant is using his or her mobile device to enter, charges, including message and data rates, may apply. Entrants should consult their wireless service provider regarding its pricing plans.  

To enter, you must do the following during the Entry Period: (a) follow Sponsor’s TikTok account at @herbertsbest; (b) post your video on TikTok from a public TikTok account and (c) Use the hashtags #AlwaysOriginal #CrissCrawlersContest and tag @herbertsbest

Limit of two (2) entries per unique TikTok account and per person per Contest.  Entries generated by script, macro or other automated means are void, as are entries that are illegible, garbled, incomplete or that contain errors. Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply. All entries become the property of the Sponsor. No other entry method will be accepted.

4.         VIDEO CRITERIA:  Capture the creative way you eat Criss Crawlers – whether that is enjoying it in one bite, pulling it apart, tossing it into your mouth, etc.  The video must feature the Criss Crawlers candy bag and/or candy pieces (note, there is no purchase required.  Entries may use any Criss Crawlers packaging or product entrants obtain).  Each video must be between 15 seconds and 3:00 minutes long and must comply with the following:

  • Video submissions must comply with TikTok terms and conditions;
  • Video submissions must not incorporate content that contains any nudity, profanity, or any trademark other than Criss Crawlers, or content that may otherwise be considered sexist, racist or discriminatory against any race, ethnicity, culture, gender, sexual orientation or religion. 
  • Video submissions must not contain any copyrighted content (such as photos, videos or music) that is owned by a third party. 
  • Video submissions must not contain content generated by Artificial Intelligence (“AI”) such as ChatGPT. 
  • Any person appearing recognizably in a video must consent to being in the video.  Any Minor appearing recognizably in a video must be approved by the parent or guardian of that Minor.  An Entrant may be required to provide proof of such consent.

Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Sponsor.

5.         WINNER SELECTION: All decisions of the Sponsor are final and binding with respect to all matters related to the Contest.  Winner(s) will be selected based on the top three Videos that receive the most unique “likes” received between June 1, 2024 and 11:59 P.M. Central Time on June 30, 2024 (the “Voting Period”).  Only one entry per entrant will be considered to win a prize.  If both entries by an entrant receive the top three total votes, only the one entry with the most votes will be considered.

6.         WINNER NOTIFICATION/VALIDATION:  Potential Winners will be notified on July 15, 2024 (National Gummi Worm Day).   The potential Winner(s) will be asked for an eligible email address by TikTok direct message (“DM”) and will then be notified by email and may be required to execute and return an Affidavit of Eligibility/Release of Liability/Publicity agreement (where legal) within seven (7) days of date of attempted notification.  If winner is a Minor, all documents must be signed by parent or legal guardian. Noncompliance within this time period, with these Official Rules or the return of any prize/prize notification may result in disqualification and, at Sponsor’s discretion, an alternate potential winner may be selected by Sponsor.  Prizes will be fulfilled approximately 4-6 weeks after winner validation. Any winner later determined to be ineligible may be required to return his/her prize. Any taxes on prize are the responsibility of the winner. 

7.         PRIZES AND ODDS: The three videos submitted by three separate entrants at the time of the Contest close that receive the most likes or votes during the Voting Period will win a prize. 

The three prizes awarded to three eligible Entrants are:

  • Grand Prize (1 Winner)  = A one-year supply of Herbert’s Best Criss Crawlers, which is seventy 7oz peg bags (ARV: $300)
  • First Prize (2 Winners) =  A Herbert’s Best variety candy pack with one 17.6oz bag of Herbert’s Best Criss Crawlers, one 17.6oz bag of Herbert’s Best Baker Bears, one 17.6oz bag of Herbert’s Best Ocean Pack, one 2.6oz peg bag of Herbert’s Best Planet Gummi, and one 2.6oz peg bag of Herbert’s Best Gummi Eyez (ARV: $30/ pack)

No transfer, substitution or cash redemption will be awarded in lieu of stated prize except by Sponsor who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, in its sole discretion, if the advertised prize becomes unavailable. All prize details are at the sole discretion of the Sponsor.  The odds of winning depend on the total number of votes received by the end of the Voting Period.

8.         GENERAL RULES: Acceptance of prize constitutes permission to the Sponsor and its designees to use each winner’s name, city, state, likeness, voice, biographical information and statements for purposes of advertising, promotion and publicity in any and all media, now or hereafter known, throughout the world in perpetuity without additional compensation, notification or permission, unless prohibited by law. By participating, entrant (i) agrees to release and hold Sponsor, and its parent, affiliates, subsidiaries, and advertising and promotion agencies, and each of their respective directors, officers, employees and assigns (collectively, the “Released Parties”), harmless against any and all claims and liability arising in whole or in part, directly or indirectly, out of participation in the Contest or misuse, nonuse or use of any prize; (ii) waives all rights to claim punitive, incidental and consequential damages, attorneys’ fees or any damages other than actual out-of-pocket costs incurred to enter; and (iii) agrees to be bound by these Official Rules. Released Parties are not responsible for incomplete, lost, late, damaged, inaccurate, illegible, misdirected, garbled, delayed or undelivered entries or referrals; or for technical hardware or software malfunctions or failures of any kind, lost, unavailable network connections, or failed, incomplete, garbled or delayed computer transmission, which may limit an individual’s ability to participate. Sponsor reserves the right in its sole discretion, to cancel, suspend or modify the Contest, or to disqualify any implicated entrant(s), (and their entries) if any fraud, virus, actions by entrants, technical or other error or problem, or any other occurrence corrupts or affects the administration, integrity, security, or proper play of the Contest, as determined by Sponsor in its sole discretion. In the event of cancellation, Sponsor reserves the right, at its sole discretion, to award the prize in a random drawing from among all eligible, non-suspect Entries received up to the time of the event or action warranting such cancellation. In the event the Contest is cancelled prior to the stated end date, a notice will be posted at

CAUTION: Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such entrant to the fullest extent permitted by law, including criminal prosecution. In the event a dispute arises regarding a specific individual entitled to receive a prize, entries will be declared made by the authorized account holder of the TikTok account submitted at the time of entry and any damage made to the web site will also be the responsibility of the authorized account holder. “Authorized account holder” is defined as the person who is assigned to a TikTok account name by TikTok. Released Parties are not responsible for any technical, mechanical, printing, typographical, human or other error relating to or in connection with the Contest, including, without limitation, errors which may occur in the administration of the Contest, the processing of entries, the announcement of the prize or in any Contest-related materials; or for any liability for damage to any computer system resulting from participating in, or accessing or downloading information in connection with this Contest. 

9.         NO WARRANTIES: Sponsor makes no warranties covering any of the prizes furnished as part of this Contest.  Any prize, and all materials furnished as part of or in connection with this Contest are provided “as is” without warranty of any kind, either express or implied, including without limitation the implied warranties of merchantability, fitness for a particular purpose. 

10.       GOVERNING LAW: This Contest and the rights and obligations of the Sponsor and participants will be governed by and controlled by the laws of the State of Illinois, applicable to contracts made and performed therein without reference to the applicable choice of law provisions. All actions, proceedings, or litigation relating hereto will be instituted and prosecuted solely within the State of Illinois, Cook County. The parties consent to the jurisdiction of the state courts of Illinois and federal court located within such state and county with respect to any action, dispute, or other matter pertaining to or arising out of this Contest.

11.       PRIVACY: Winner’s name and contact information will be used in order to contact winner for the purpose of fulfillment of prizes.  Any information submitted to Sponsor, including all Entries will be governed by the terms of Sponsor’s User Agreement and Privacy Policy. 

12.       NO IMPLIED ENDORSEMENT: The names of individuals, groups, companies, products and services mentioned herein, and any corresponding likenesses, logos and images thereof reproduced herein, have been used for identification purposes only and may be the copyrighted properties and trademarks of their respective owners. The mention of any individual, group or company, including TikTok or the inclusion of a product or service as the prize, does not imply any association with or endorsement by such individual, group or company or the manufacturer or distributor of such product or service and, except as otherwise indicated, no association or endorsement is intended or should be inferred. 

13.       WINNER NAME. Name of winner (first name / city) will be posted on the Sponsor’s TikTok page when available.